The Celant Story

CELANT is a new-age jewellery brand born from the century-strong legacy of Bhima Jewellery, a name synonymous with trust, purity and excellence in craftsmanship. Founded by the visionary Mr. Lakshmi Narayana Bhattar,(fondly known as Bhima Bhattar in the industry), and carried forward by our esteemed Group Chairman, Dr. B. Govindan, Bhima has consistently upheld the values of integrity, quality, and customer-first service. CELANT carries forward this proud tradition into a new chapter — one that is dedicated to redefining daily wear jewellery for the modern lifestyle. Guided by the same spirit of innovation and care that shaped Bhima’s journey, CELANT is committed to blend the elegance of fine jewellery with everyday wearables. We understand that today's customers seek not just beauty but comfort, value, and authenticity. Every piece of CELANT reflects that belief — designed with precision, made with certified purity, and offered with the warmth and service that our legacy is known for. While Bhima has laid the foundation through its unmatched commitment towards both customers and employees, CELANT stands as a modern extension of this heritage, shaped for a new generation. With a focus on minimalist elegance, quality craftsmanship and transparent pricing, CELANT is here to create jewellery that speaks to your story — every single day.

Who we Are

At CELANT, we are more than just a jewellery brand; we are a celebration of everyday elegance. Building on the rich legacy of Bhima, which has embodied trust and craftsmanship for over a century, CELANT brings that same tradition of excellence to the realm of contemporary, daily-wear designer jewellery. We believe that jewellery should reflect your personality—effortlessly stylish, comfortably wearable, and exquisitely crafted. Our designs are thoughtfully created to resonate with modern lifestyles while remaining deeply rooted in heritage. With an unwavering passion for detail, quality, and timeless appeal, CELANT caters to those who seek meaning in the pieces they adorn. Each piece we create tells a story, enhances memorable moments, and is made to be cherished for years to come. Discover jewellery that not only complements your style but also connects you to a legacy of excellence and artistry.

Our Mission on Celant

At CELANT, we are proud to carry forward the rich 100-year legacy of our parent brand, Bhima, which has long been a beacon of excellence in craftsmanship, trust, and artisanal mastery. Inspired by this heritage, our mission is to redefine contemporary daily wear jewellery, creating elegant, high-quality pieces that seamlessly blend style with comfort. We strive to delight our customers with designer jewellery that enhances everyday moments—whether at work, during casual outings, or in personal celebrations. Each piece we create embodies a commitment to exquisite design and lasting wearability, ensuring that luxury is both accessible and effortless. From the meticulous selection of materials to the attentive details in fabrication, we uphold Bhima's philosophy of uncompromising quality and sophistication. At CELANT, our goal is to make every piece not just an accessory, but a personal expression of style, designed for the modern wearer who values elegance in their daily life.

Our Promise On Celant

At CELANT, we promise to deliver more than just jewellery; we offer pieces steeped in heritage, thoughtfully crafted for your everyday moments. Supported by Bhima's century- long legacy, our creations harmoniously blend tradition with modernity, elegance with comfort, and luxury with everyday value. Each piece is crafted with exceptional regard for quality, using only the finest materials and expert craftsmanship to ensure enduring beauty and durability. We are committed to designing jewellery that is effortlessly stylish and suitable for daily wear, all while maintaining a timeless appeal. At CELANT, we stand by our values of honest pricing, transparent practices, and meaningful connections with every customer. Our promise is to enrich your experience with jewellery that embodies trust, sophistication, and lasting charm—because every piece you wear should resonate with the special story it tells.

Advantages of Celant

Choosing CELANT for your jewellery means you’re opting for a brand that seamlessly integrates tradition with modern living. Here are some of the key advantages: 1. Rich Heritage: With roots in the century-old legacy of Bhima, CELANT embodies a deep sense of trust and quality that speaks to its long-standing history in the jewellery industry. 2. Timeless Design: CELANT pieces are crafted with a focus on classic elegance, ensuring that they remain stylish and relevant across various fashion trends. 3. Everyday Comfort: Our jewellery is designed for durability and comfort, making it suitable for daily wear without compromising on style. 4. Meticulous Craftsmanship: Each piece reflects our dedication to quality, showcasing intricate craftsmanship that enhances the overall aesthetic. 5. Affordable Luxury: CELANT aims to make high-end jewellery accessible, offering luxurious styles at prices that resonate with the modern woman. 6. Ethical Sourcing: We are committed to sustainability, sourcing materials responsibly and ensuring that our practices are ethical. 7. Thoughtful Design Details: Every item is thoughtfully created, incorporating functional and stylish elements that help you express your individuality. 8. Storytelling Through Jewellery: CELANT pieces are designed to tell a story, blending heritage with contemporary flair, allowing wearers to connect with their personal narratives. 9. With CELANT, you not only wear jewellery— you wear a legacy that celebrates both your style and stories from the past.